Privacy Policy

Last Modified on November 21st, 2024

Our Privacy Commitment

Natal LLC., a California limited liability company (“NATAL” “we,” “us” or “our”) is committed to respecting the privacy rights and concerns of users of our website (the “Service”). As such, we’ve established and implemented this Privacy Policy to inform users of the Service of how we use and protect the information we collect through the Service.  Please read through this Privacy Policy carefully.  If you provide your personal information to us via the Service; or provide your personal information in communications with us, you consent to our use of your personal information as described in this Policy. This Privacy Policy is effective as of the date set forth above.

If you do not agree with the practices described in this Privacy Policy, please do not share your personal information with us. By sharing your personal information with us, you agree to our use of your information as described in this Privacy Policy.

This Privacy Policy answers the following questions:

  • How does NATAL get my information?
  • What and why would NATAL share my information? share about you and why?
  • What is in place for Your Security and Rights? 

This Privacy Policy also outlines your choices about the collection and use of your personal information and provides you with other important information, including about how to communicate with us regarding your choices.


HOW DOES NATAL GET MY INFORMATION? 

We collect information about you in various ways, including through your communications with us, your interactions with our Services, technologies we use on our website, and through third parties, including social media platforms.   Some of these are obvious, like when you provide us your information directly, (i.e. creating an account, making a purchase, communicating with us, or interacting with us on social media).  These will always be obvious, and you'll know what you're providing us because you're the one creating an account, shopping with us and sharing your enthusiasm for NATAL with us on our site and tagging us on social media.  

In addition to those, we also may collect information about you through third parties, specifically through the following: 

  • Third-Party Service Providers: We may collect personal information from third parties that support our business, including analytics providers, marketing partners, vendors who assist with providing the Services, and other third parties that we work with.
  • Automated Technologies: We and our third party service providers use automated technologies to administer the Service, track users’ movements on our Website and analyze trends. Relatedly, Service may use cookies, tags, pixels and similar technologies ("Cookies") to provide, customize, evaluate, improve and protect the Service. Cookies are text files placed on your browser or device when you visit a website or use an app. This includes our own first-party Cookies and third-party Cookies of our service providers and marketing partners.  Cookies serve a variety of functions for you, like enabling us to remember your log-in information when you use our Service.  You can find out more about Cookies and how they work by visiting Cookiepedia or org. We use Cookies for the following purposes:some text
    • Strictly Necessary. These Cookies are necessary to make the Service run and enable basic functions like page navigation. They also help us identify and control trusted web traffic, as well as detect and prevent fraud or malicious activity. Finally, they ensure the Service responds to your instructions, such as remembering items you have added to your cart.
    • Performance and Analytics. Cookies help us analyze how you interact with our Sites and Apps to improve user experience and functionality.
    • Cookies. We also use Cookies to remember your preferences and customize your user experience. For example, these Cookies can remember your log-in information so you don’t have to sign in every time you return to the Service.
    • Targeted Advertising. Cookies allow us and our marketing partners to deliver advertisements that are relevant and meaningful to you. Some of our marketing partners may use these cookies to build a profile of your interests, target advertising on our Service or others, and measure the efficiency of advertisements.

If you want to keep cookies from tracking your activity on our website or visits across multiple websites, you can set your browser to block certain cookies or notify you when a cookie is set. If you block cookies, certain features on our website may not work. You may opt-out of interest-based advertising in general by visiting the Digital Advertising Alliance’s, or Network Advertising Initiative’s websites. We are not responsible for the completeness, effectiveness, or accuracy of any third party opt-out options or programs.

These third party methods of collecting information about you helps us ensure our Service works (i.e. remembering what's in your cart) and can help us provide better products for you. 

PERSONAL INFORMATION WE COLLECT

Personal Information

We do collect certain pieces of personally identifiable information, or "PII." PII means information that can be used to identify and contact you.

Purchase Information
Additionally when you make a purchase or attempt to make a purchase through the Service, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Purchase Information”.

Account Information

To access your purchases, or to access some functions of the Service, we may need to collect certain information from you, like your name, email address, and password for your account with the Service.  This is to ensure that you have an account applicable to you through the Service, so you can access those functions, like our message boards, electronic video lectures, or past purchases. 

Device information
When you visit the Service, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Service, we collect information about the individual web pages or products that you view, what website or search terms referred you to the Service, and information about how you interact with the Service. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:

- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.


- “Log files” track actions occurring on the Service, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.


- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Service.

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Purchase Information, and Account Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Purchase Information that we collect generally to fulfill any orders placed through the Service (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Purchase Information to:

  • Communicate with you
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Service (for example, by generating analytics about how our customers browse and interact with the Service, and to assess the success of our marketing and advertising campaigns).

We may also use Account Information to communicate with you to do any of the following: 

  • Providing Technical Support: We use your personal information to provide technical support that you may request in using our Service. 
  • Responding to Copyright Disputes: We may also use your Personal Information in response to copyright disputes that you may submit through the DMCA process.   
  • Fine-tuning the Services: We use your comments, feedback and cookie information to better tune the Services to address your needs and desires for information.
  • Creating aggregated statistical data and other aggregated or noninferred non-personal information, which we or our business partners may use to provide and improve our Service.
  • Complying with applicable laws and regulations. 


BEHAVIORAL ADVERTISING

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Service’s data collection and use practices when we see a Do Not Track signal from your browser.

DATA RETENTION

When you place an order through the Service, we will maintain your Purchase Information for our records unless and until you ask us to delete this information.

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Apple and Google to manage subscriptions for our app-based Service. 

We also use Google Analytics to help us understand how our customers use the Service -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

You can also opt-out of Google Analytics here:

https://tools.google.com/dlpage/gaoptout.

We will also share the personal information we collect from you under the following circumstances:

  • Protection of rights. NATAL will share personal information if we have a good faith belief that (i) access, use, preservation or disclosure of such information is reasonably necessary to satisfy any applicable law, regulation, legal process, such as a court order or subpoena, or a request by law enforcement or governmental authorities, (ii) such action is necessary to detect, prevent, or otherwise address fraud, security or technical issues associated with the Service, or (iii) such action is appropriate to protect the rights, property or safety of NATAL, its employees, clients, or users of the Service.
  • Asset transfers. If we become involved in a merger, acquisition or other transaction involving the sale of some or all of NATAL assets or a line of business, user information, including personal information collected from you through your use of the Service, could be included in the transferred assets. Should such an event occur, NATAL will use reasonable means to notify you through a prominent notice on the Service.  By sharing your personal information with NATAL, you are giving NATAL consent to transfer your personal information to a third party in an asset transfer described here.
  • Service Providers. We may share your personal information with third party vendors or service providers that we engage for the purpose of fulfilling product orders or processing information on our and your behalf. For example, we may partner with other companies to process payments for the Service. Additionally, we may partner with other companies to process, analyze, and/or store data, including, but not limited to, analytical data used to tweak and maximize your experience. While providing services for us, these companies may access your personal information. To the extent applicable, we require these entities to comply with this Privacy Policy and appropriate confidentiality and security measures.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

YOUR SECURITY AND RIGHTS

SECURITY MEASURES

We treat data private information that must be protected against loss and unauthorized access.  To safeguard the confidentiality and security of your Personal Information, we may use commercially reasonable practices and technologies including but not limited to firewalls, and SSLs.

However, no server, computer or communications network or system, or data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect user information, we cannot ensure or warrant the security of any information you transmit to us or through the Service and you acknowledge and agree that you provide such information and engage in such transmissions at your own risk. 

ADDITIONAL INFORMATION REGARDING THIRD PARTIES

When you click on a third party logo or URL displayed on our Service that links you to a different website, our Privacy Policy no longer applies and you must read the privacy policy of the third party to see how your personal information will be handled on their website. If you cannot find their privacy policy, then you should contact the respective webmasters of those websites to obtain information regarding their information collection, use and disclosure policies. We are not responsible for their collection and use of your personal information.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

MINORS

The Service is not intended for individuals under the age of 18 years old.

YOUR EU RESIDENT RIGHTS

As a European Union Resident, you enjoy certain protections under the Global Data Protection Regulation or GDPR. The GDPR is a new piece of legislation applying to users residing within the European Union.  In compliance with the GDPR, users who are residents of the European Union may request:

  1. Access copies of any personal data concerning you, as a user of the service, to be received by you within one month.
  2. Corrections of inaccurate data concerning you as a user of the service. 
  3. Deletion of your data if any of the following apply: some text
    1. You believe we no longer need your information.
    2. You've withdrawn consent to process your data.
    3. You've objected to automatic processing. 
    4. You believe processing of your data is unlawful. 
    5. You have a right under your country's law to have data erased. 
    6. You were a user of the services when you were 16 years old or younger. 
  4. Your personal data for your possession or re-use for your own purposes.
  5. An objection to processing of personal data for direct marketing purposes with grounds on why the user believes the processing would be unlawful.
  6. Limitations in the way we use your personal data if any of the following apply: some text
    1. Personal data that was provided to us is incorrect
    2. You believe the processing is unlawful and you do not wish to delete your data
    3. You believe NATAL no longer needs the data
    4. You have objected to processing.
  7. Rejecting decisions based only on automated processing that produce legal effects concerning them. 

The rights above may be subject to certain conditions, such as–but not limited to–NATAL needs to comply with enforcement of civil law claims; prevention, detection, or prosecution of criminal offenses; or the rights of others.  EU Residents should notify us of any of these requests at If you would like to exercise this right, please contact us through the contact information below.

Mediation

If you are a resident of a country outside the European Union, you agree that, in the event any dispute or claim arises out of or relating to this Privacy Policy, you and NATAL will attempt in good faith to negotiate a written resolution of the matter directly between the parties. You agree that if the matter remains unresolved for forty-five (45) days after notification (via certified mail or personal delivery) that a dispute exists, all parties shall join in mediation services in Dallas, Texas, with a mutually agreed mediator in an attempt to resolve the dispute. Should you file any arbitration claims, or any administrative or legal actions without first having attempted to resolve the matter by mediation, then you agree that you will not be entitled to recover attorneys’ fees, even if you would otherwise be entitled to them.

EU Dispute Resolution

While we hope that if you're in the EU you enjoy our Service, if you have inquiries or complaints please contact us first at support@natal.zendesk.com with "EU PRIVACY" in the subject line. We will respond within 45 days. In compliance with the EU-US Privacy Shield Principles, NATAL is committed to resolving complaints about our collection or use of your personal information. 

International Transfers

Personal information collected on the Service may be stored and processed in the United States or any other country in which NATAL or its affiliates, subsidiaries or agents maintain facilities, and by using the Service, you consent to any such transfer of information outside of your country.

Governing Law

This Privacy Policy is governed by, and construed under, the laws of the United States of America and the laws of the State of Texas, excluding its choice of law provisions.

CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at support@natal.zendesk.com